This method is a beginner-friendly keyword research strategy for low-authority websites.
You can steal some high-volume keywords from competitors!
This strategy can also expand your site's range to include related topics.
If your website is about keto, you may locate incredibly low-competition keywords like smoothie diet, south beach diet, intermittent fasting, etc.
I'll guide you through my step-by-step process for identifying incredibly low-competition keywords in just a few minutes.
Use services like KWFinder, Ahrefs or other methods to locate low-competition keywords or collect your own ranking keywords in GSC.
To find your weak competitors, you'll have to harvest a make a list of some low-competition keywords. My method will teach you how to steal their best keywords.
One by one, search Google for those keywords on google.
Find niche-relevant but unpopular competing sites.
I don't pay attention to media sites, parasite sites, authority sites, etc.
You can also find niche-related sites using a keyword in the domain name.
If you don't want to do all of this manually, you can use a free Moz account to install Moz bar and find low-DA sites easily. The alternative would be SEOquake.
I suggest using Ubersuggest for this because it has a free service. It is even better if you have Ubersuggest paid version.
Other paid alternative tools are Semrush or Ahrefs to get even more results if you have access.
The following URL is for results in the United States and English.
If you like, you may change the location and language.
Replace "example.com" with your competitor's domain name and enter the URL in your Browser.
Doing this will display a list of top-ranking keywords of the competitor.
Compile a list of keywords for each of your rivals. Remember that ubersuggest only permits three free searches each day, so use the paid version better.
To acquire even more keywords, repeat steps 2 and 3 using the keywords you gathered in step 3.
You now have a large number of keywords with extremely low competition. You should write content for each keyword. Consider yourself lucky if you encounter orphaned keywords in the SERPs that don't have any related content. If you publish relevant content and optimize titles, you can easily rank for these keywords.
In March, I utilized this strategy for a new website with no authority. I identified 10-15 keywords and published articles, and most of them ranked in the first ten pages. With only 200-300 words in each article, one keyword was immediately rated in the top three.
Several more keywords in the top 3-10 SERPs can be pushed to the top with a slight increase in authority. Using this strategy, I discovered numerous more low-competition phrases that I couldn't locate using traditional keyword research methods.